A website is at the heart of any marketing strategy aiming to convert visitors into leads. There exist so many marketing tactics we can integrate into our lead generation strategy – email, social media, webinars, and search engine optimization (SEO) to name a few – but all of them share one thing in common: the goal of each tactic is to drive the visitor to your website, where the conversion takes place. And once they get there, you want your website to impress (not stress) that visitor.
Over 60 percent of all online traffic now comes from mobile devices. Does your website give its mobile and tablet visitors a user-friendly experience that makes them want to stay? Or a frustrating one that makes them want to abandon ship? Work with us to design and develop a custom, responsive website that positively portrays your brand.
Our team designs original, professional-quality logos for businesses and their products. Work with us to develop a company brand and create a logo that conveys the essence of your business from first glance. Our identity packages include a custom logo, color palette, and style guide.
Infographics are a creative and engaging way to visually represent information and data. They are a powerful tool if you want to communicate an important message in an impactful way. More than just Excel pie charts and bar graphs, infographics quite literally are the art behind the science – and when done well, they are the perfect eye candy to accompany your social media posts. Not only that, but statistics show that they will make your campaign more effective. Consider this: visuals are processed 600,000 times faster in the brain than text, publishers who feature infographics grow traffic 12% faster than those who don’t, and an infographic is 30 times more likely to be read than a text article.
We specialize in designing printed marketing collateral to help you distinguish your brand in your industry and get the word out about your business. Some example marketing collateral includes: business cards, letterhead, envelopes, brochures, flyers, presentation folders, tradeshow booths, postcards, and other unique materials.
If you are preparing to do a full website redesign, we recommend investing in identifying any critical issues on your current website, so that you can account for them and make sure they are corrected on the new website. When we conduct UI/UX usability testing on the current website, our goal is to uncover as many user experience issues as possible, then provide recommendations for how to address them in the new design. Minimizing the number of UI/UX issues on the website is crucial for high quality user engagement and preventing the user from abandoning your website.
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