Hardware
market, from the plant to the
executive board room.
Software
cloud-based solutions.
Service Providers
partner service and solutions.
Get Discovered with Market Intelligence and Search Engine Optimization (SEO)
The buyers of your technology are out there, but they may not be aware you are a viable alternative to their status quo. Leveraging deep buyer insights with SEO best practices allows your business to grow organically. Here’s how we can support you:
- Buyer persona research and development
- Content strategy and planning
- On-page, off-page, and technical SEO
Engage Your Audience with Lead Generation and Contextual Content
Clearly communicating the benefits of your technology is fundamental to being considered, and capturing the right leads requires relevant and persuasive content. We can guide you through creating and making the most of your content through:
- Campaign strategy and execution
- Conversion Rate Optimization (CRO)
- Topic discovery and content curation
Nurture to Close with Marketing Automation and Lead Scoring
Getting the first conversion is a win, but as anybody selling to sophisticated buyers knows, it is simply the first step in a long sales cycle. We can move your prospects down the funnel by putting the right content in front of the right lead at the right time through:
- Automated workflow deployment
- Marketing and sales alignment
- Lead qualification and scoring
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