market, from the plant to the
executive board room.
partner service and solutions.
Reaching and Compelling Sophisticated Customers to Buy Your Product
The technology you develop is designed to solve the world’s most complex problems. Whether it’s advanced instrumentation, cutting-edge software, or high-end hardware, you are bound to encounter mature competition, protracted sales cycles, and rigorous buyer expectations. With 57% of B2B buyers’ purchase decision process occurring before your sales team is contacted, it is critical that your marketing content has the power to attract, nurture, and close new business. Inbound marketing is uniquely suited to keeping your sales funnel full of the right leads in the hi-tech industry.
Get Discovered with Market Intelligence and Search Engine Optimization (SEO)
The buyers of your technology are out there, but they may not be aware you are a viable alternative to their status quo. Leveraging deep buyer insights with SEO best practices allows your business to grow organically. Here’s how we can support you:
- Buyer persona research and development
- Content strategy and planning
- On-page, off-page, and technical SEO
Engage Your Audience with Lead Generation and Contextual Content
Clearly communicating the benefits of your technology is fundamental to being considered, and capturing the right leads requires relevant and persuasive content. We can guide you through creating and making the most of your content through:
- Campaign strategy and execution
- Conversion Rate Optimization (CRO)
- Topic discovery and content curation
Nurture to Close with Marketing Automation and Lead Scoring
Getting the first conversion is a win, but as anybody selling to sophisticated buyers knows, it is simply the first step in a long sales cycle. We can move your prospects down the funnel by putting the right content in front of the right lead at the right time through:
- Automated workflow deployment
- Marketing and sales alignment
- Lead qualification and scoring