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Inbound & Innovation

A Case Study in Science Marketing

Download the Case Study:

Learn the art & science of selling to the sophisticated scientific buyer.

In this case study you can see how we helped our client, VUV Analytics, bring a new scientific instrument to market by leveraging the inbound marketing methodology and best practices to reach and evoke action from sophisticated buyers.

Co-produced with C&EN Media Group, this case study takes you on a journey through the key marketing strategies and tactics we employed to attract, educate, persuade, and convert scientific buyers to purchase a ground-breaking and novel scientific instrument.

See how we beat the odds by:

  •  Reaching and compelling sophisticated buyers to pay attention.
  • Overcoming deeply entrenched competition from other instruments.
  • Nurturing interest through extensive sales cycles.

Major strategic intiatives that defined our marketing program.

Lessons learned along the way including best practices and pitfalls to avoid.

The results of our marketing efforts over a six month period.